Two communication professionals involved deeply with the effort to bring a medical school to the Austin area which includes a new Brackenridge Hospital, are scheduled to address area healthcare marketing on an Austin AMA Healthcare panel.
Adrienne Lallo, director of communications for the Seton Healthcare Family, whose medical system operates University Medical Center Brackenridge, will join Christie Garbe, Chief Communications & Planning Officer at Central Health, which owns the aging Level 1 Trauma Center on the first Healthcare Special Interest group Panel on June 27th at the offices of the Texas Hospital Association.
The morning panel will focus on major healthcare initiatives in the Austin area and investigate the marketing and communication perspective of each endeavor.
The sometimes controversial Central Health was created in May 2004 following a concerted, two-year effort by a coalition of business people, health care providers, community leaders and elected officials dedicated to improving access to and delivery of quality health care to eligible residents of Travis County.
Founded in 1902, Seton Healthcare Family is a subsidiary of St. Louis based Ascension Health, the largest Catholic Hospital system in the United States. Seton Heathcare Family operates as a not-for-profit, but Ascension Health provides both for-profit and not-for-profit healthcare.
Garbe, who received both her undergraduate and master degrees from Northwestern University, was the former CEO at the American Lung Association in Alaska. She has also served as the past chair of Alaska’s Tobacco Control Alliance.
Before joining Seton, Lallo served as director of employee communications at Freescale Semiconductor, marketing and communications director at Center for State Scholars and the manager of public relations for Kansas City based Hallmark Cards. A graduate of Boston University she received her Masters from the SI Newhouse School at Syracuse University.
Central Health is a separate political subdivision of the State of Texas. The boundaries of its health care service area are contiguous with Travis County. It requires the Board of Managers to adopt a budget each year and the Travis County Commissioners Court to set the tax rate associated with the annual budget.
The organization works to develop and maintain a network of health care services by identifying and prioritizing the community’s needs and meeting those needs in the most effective and efficient ways possible. Its mission is to create access to healthcare for those who need it most.
As a health care leader in the community it is dedicated to create and maintaining a community-wide response to the complex national problem of assuring access to quality health care.
Seton Healthcare Family, which has pledge $250 million toward building a new Brackenridge, operates a network of hospitals in Central Texas. Its hospitals include acute care, mental health, clinics, trauma centers, children’s hospitals, and brain and spine centers.
The company offers emergency, critical care, neonatal intensive care unit, surgery, and diagnostic services. It also provides inpatient and outpatient behavioral health programs for children, adolescents, adults, and seniors, as well as offers outpatient diagnosis and treatments, including radiology, endoscope, rehabilitation, surgery, and laboratory. In addition, the company offers wellness and prevention services, as well as provides health education services.
It also provides third-party administrative services to handle insurance claims.
The AMA healthcare panel is designed to provide attendees with the insight all the ingredients needed to bring the best healthcare to the Austin area.
Date and Location:
Wednesday, June 27, 2012
8:00am to 9:30am
Texas Hospital Association Offices (THA)
1108 Lavaca, Suite 700
Austin, Texas 78701